By focusing on some main users' expectations, market trends, pains and gains, the paper answers the who, how, why and what questions thanks to the support of several industry professionals. The following content is an overview from a wide market and product study conducted for STREETS by a group of students from the Hospitality Business School of Lausanne (EHL) to identify the PropTech key market segments, in Switzerland and Europe, and optimise the roadmap to maximise the Value Proposition as well as key marketing arguments.
We would like to express our deep acknowledgment to the EHL Students Team and all the professionals who participated through detailed interviews and fruitful discussions.
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